TiVo sent me the following ad via email. It’s framed as a first-person letter to me from my TiVo unit telling me that [he, she, it] is too old and needs to be replaced. It’s almost like a break-up email, but then it starts referencing weird things like “cousin” machines that are a “better match” for me.
I’ve been receiving ads for years to upgrade to a “better” unit that can record, I don’t know, six shows at once or something. The thing is, I genuinely don’t want that. I don’t have time to watch most of the stuff I record now, let alone watch more.
This is the classic Hail Mary pass of communication: you’ve exhausted every type of rhetorical mode, so someone decides to get inventive and fires off something that really should have been scrapped on the drawing board. Most of the time these things are either too high concept, or just tacky. I’ve posted the message in its entirety below:
It’s me, your TiVo(R) DVR.
I’m writing this letter with a heavy heart, but I’m doing it for the both of us. I think you’re perfect in every way, but I feel like I’m no longer the one for you.
It’s been many years since we first connected and, let’s face it, we just don’t communicate like we used to. Look, it’s nothing you did wrong; I’ll take all the blame. I looked in the mirror the other day and realized that, even if you knocked the dust off my back, it wouldn’t change the fact that I’m just so damn old. I know I’m only slowing you down.
Of course, I’d like to always be here for you, but I think my cousin Roamio would be a better match. TiVo Roamio can serve you in ways I can only dream of. You deserve the best, and if you call TiVo now you two can get together. I know you’ll hit it off.
The cool thing is, I’ve already told my friends in TiVo Customer Service about you and they’re ready to hook you up with Roamio right now! Call them at 877-289-8486 and receive an exclusive offer(1):